El Estoque

Why are consumers fixated on apparel logos?

Chiran Arumugam and Samika Bhatkar • October 9, 2022

Business teacher Lenore Espanola, a self-proclaimed fashion enthusiast, says she looks out for changing trends among what students are wearing. “Right now I see girls wearing a combination of an...

Sold out: Reactions to the new Popeyes chicken sandwich

Zara Iqbal and Alyssa Hui • September 27, 2019

Students respond to the hype around Popeyes new menu item

Cross pollinating culture: why the Indian greeting “namaste” should not be popularized in the West

Aditi Dixit and Annie Zhang • September 27, 2019

Unpacking the controversy behind Western usage of the Indian greeting “namaste”

Leo Club holds cookie decorating station

Charlotte Chui, Entertainment Editor • September 20, 2019

tudents crowded around a table in the rally court, spooning colorful sprinkles onto sugar cookies, writing down random acts of kindness, or taking bites out of their frosting-covered treat at lunch on...

Rise from the rankings: The evolution of the relationship between consumer and advertiser

Pranav Parthasarathy • February 9, 2014

Social studies teacher Viviana Montoya-Hernandez’s online shopping routine is fairly straightforward. She begins at the crossroads of the Internet: Google. She never starts with a blank slate, instead...

Eau de Rancid

Aafreen Mahmood • September 11, 2009

Wake up and smell the roses, boys. AXE doesn't cut it. In the beginning, Mars was created. This has displeased a good number of women and made many AXE executives very happy. As far as I know, the...