The Student News Site of Monta Vista High School

El Estoque

The Student News Site of Monta Vista High School

El Estoque

The Student News Site of Monta Vista High School

El Estoque

Why are consumers fixated on apparel logos?

Why are consumers fixated on apparel logos?

Chiran Arumugam and Samika Bhatkar October 9, 2022

Business teacher Lenore Espanola, a self-proclaimed fashion enthusiast, says she looks out for changing trends among what students are wearing.  “Right now I see girls wearing a combination of an...

Sold out: Reactions to the new Popeyes chicken sandwich

Sold out: Reactions to the new Popeyes chicken sandwich

Zara Iqbal and Alyssa Hui September 27, 2019
Students respond to the hype around Popeyes new menu item
Graphic by Annie Zhang

Cross pollinating culture: why the Indian greeting “namaste” should not be popularized in the West

Aditi Dixit and Annie Zhang September 27, 2019
Unpacking the controversy behind Western usage of the Indian greeting “namaste”
Freshman Kylie Chang spreads chocolate frosting to decorate her sugar cookie.

Leo Club holds cookie decorating station

Charlotte Chui, Entertainment Editor September 20, 2019

tudents crowded around a table in the rally court, spooning colorful sprinkles onto sugar cookies, writing down random acts of kindness, or taking bites out of their frosting-covered treat at lunch on...

Rise from the rankings: The evolution of the relationship between consumer and advertiser

Rise from the rankings: The evolution of the relationship between consumer and advertiser

Pranav Parthasarathy February 9, 2014
Marketers sharpen business tactics as customers become more informed .
Eau de Rancid

Eau de Rancid

Aafreen Mahmood September 11, 2009

Wake up and smell the roses, boys. AXE doesn't cut it. In the beginning, Mars was created. This has displeased a good number of women and made many AXE executives very happy. As far as I know, the...

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