Having been involved in the Cupertino community since his move here in 2014, Managing Director for the Cupertino Hotel Claudio Bono is running for City Council member in the 2024 election. Along with his position at the Cupertino Hotel, Bono is the Parks and Recreation commissioner, Vice President of the Cupertino Historical Society and Vice President for the Cupertino Chamber of Commerce. Bono believes his several roles in the community, specifically his position as hotel’s General Manager, have allowed him to gain skills such as hospitality that he believes set him apart from other candidates. He says his involvement in the community is an asset for his campaign, and as a part of the working class, he can relate to the struggles that Cupertino residents face.
“The way I see it is that hotel General Managers have the ability to help their community in any hotel around the world, and it's actually a duty,” Bono said. “We've been helping schools. We're helping nonprofits to have free meeting space. This is what we do, we help. And again, being in hospitality tells you a little bit generally, down in my heart, what type of person I am because every day we are being driven by guests that tell us they need this or that to make them happy.”
Bono feels that his hospitality extends beyond the people of Cupertino and this belief inspired him to start "I Have a Solution, " an organization that promotes the development of problem-solving ideas. Bono began this initiative as an extension of his own passion for addressing the unhoused crisis in America — a passion project that began after coincidentally meeting a homeless teenager who was kicked out of his home due to being gay, when on a walk with his dog. This abrupt displacement left the teenager without resources such as the ability to charge his phone, resulting in his inability to access a homeless shelter or friends. Touched by his story, Bono used his Marriott points to give the teenager a place to stay, which allowed the boy to charge his phone and get in contact with other family members.
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Since this encounter, Bono built his passion project to utilize hotel points to give unhoused Americans momentary places to stay until they can get back on their feet. Bono believes this unique solution is a win-win for everyone, as hotels get to increase their room capacity, the cities get tax revenues from the increased capacity and, most importantly, homeless individuals get shelter and access to resources.
“When you and I are always walking in front of homeless people, there is a deep fear that it may happen to us,” Bono said. “That's why people are so afraid to look into it. So it's all about community outreach and explanation. At the end of the day, we need to help our brothers and sisters who need assistance.”
By running for City Council, Bono also says he hopes to provide benefits for tired students and overworked teachers. One benefit in specific that Bono hopes to achieve is combating the housing crisis — issues regarding high home prices — so workers such as teachers can live and work in the city. Being personally impacted by the crisis, Bono relates to workers in Cupertino and is in full support of housing zoning , which determines what can be built on properties. He states other council members and candidates are not in support of this, citing how some candidates have sued Cupertino in the past.
“People like you and I go to the council to have a voice heard, to bring a different perspective to our daily life,” Bono said. “But, there's a lot of greed. It's a lot of ‘Look at me.’ People are worth 100 million dollars running in this race. For them, it's about ego. For me, it's not about pay, because whatever I get will go directly to the homeless people. That's really why I'm doing this. This is not about me.”
Bono believes that the city of Cupertino deserves a new City Councilmember, not somebody who has already held the position before. He has announced plans to invest in community development projects aimed at revitalizing the area. He hopes to bring new energy and opportunities to the city, making it a better place to live and work.
“What kind of message are we sending to the new generation, that it's OK to elect former people because there is no hope?” Bono said. “No. There's hope. We want fresh, new faces, fresh, new energy, but also, and most importantly, someone that doesn't sue the city, or has never sued the city and is trying to do the very best for his community and understands what the businesses are going through because we need to make sure that we protect them. So, it's very important to vote because your vote matters.”