The Inner-workings

Shuvi Jha, Swara Tewari, Helen Chao, Tina Low, Elena Khan, and Shivani Gupta

November 21, 2018

Rise from the rankings: The evolution of the relationship between consumer and advertiser

Pranav Parthasarathy

February 9, 2014

Social studies teacher Viviana Montoya-Hernandez’s online shopping routine is fairly straightforward. She begins at the crossroads of the Internet: Google. She never starts with a blank slate, instead visualizing her desired product along with its price range before hitting the search bar. From ...