El Estoque

Rise from the rankings: The evolution of the relationship between consumer and advertiser

Rise from the rankings: The evolution of the relationship between consumer and advertiser

Pranav Parthasarathy

February 9, 2014


Filed under FEATURES

Social studies teacher Viviana Montoya-Hernandez’s online shopping routine is fairly straightforward. She begins at the crossroads of the Internet: Google. She never starts with a blank slate, instead visualizing her desired product along with its price range before hitting the search bar. From ...