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The Student News Site of Monta Vista High School

El Estoque

The Student News Site of Monta Vista High School

El Estoque

The Student News Site of Monta Vista High School

El Estoque

As consumers gravitate towards companies whose beliefs align with theirs, marketing has begun to incorporate inclusivity as a strategy, to mixed effect. Graphic | Isabelle Kok

Badvertising: how brands buy your allyship

Modern advertising capitalizes on the illusion of inclusivity
Jillian Ju and Varun Singh
February 2, 2025
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