James decided to take a stand by partnering with Nike to release a pair of shoes that accurately portray James’ opinion on the different forms of racial discrimination: the LeBron 15 Equality. The LeBron 15 Equality were shoes released in a black and white colorway with the word equality etched in gold on the heel counter of the shoe, supporting James’ opinion. After the release of the shoes, James announced to the world that all the proceeds from the shoes would be given to the benefit of the National Museum of African-American History and Culture.
Aside from the important meaning of the design, the shoes are able to provide the consumers with the comfort that people have come to expect from James and Nike. The midsole of the shoe is very comfortable because of its use of the Zoom and Max Air technology. Furthermore, the shoe is very sturdy, making it easier to run and make cuts while supporting one’s ankles. With its starting retail value at $185, the LeBron 15 Equality is the perfect shoe for everyone and provides soft comfort and style.
Featured Image from Nice Kicks.