El Estoque

Recap of Apple’s launch event

Sharjeel Rahman

Ever since Steve Jobs revealed the iPhone 10 years ago, Apple has followed the pattern of releasing a new phone every year. For the iPhone’s tenth anniversary, Apple unveiled not one, but three new iPhones at its annual launch event on Sept. 12 for their very first unveiling at the new Apple campus.

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The iPhone X, iPhone 8 and iPhone 8 Plus join a line of new products from Apple that will be available as early as Friday, Sept. 15.

Along with the three new phones, Apple announced its first look into wireless charging, facial recognition technology and a new Apple TV that will support 4K streaming.

iPhone X
The new iPhone X, pronounced “iPhone Ten,” is a big change from the usual design of the iPhone and has a strikingly different design than its predecessors. Apple calls the 5.8-inch screen a “Super Retina Display,” featuring OLED screen technology. The phone will be open for pre-ordering on Oct. 27, starting at $999 for 64GB of storage.

Two new iPhones: iPhone 8 and iPhone 8 Plus
Just like its predecessor, the iPhone 7, the iPhone 8 comes in two varieties, a 4.7-inch model and a larger 5.5-inch “Plus” model. Apple offers the two iPhone models in three colors: matte black, silver and gold. The iPhone 8 and the iPhone 8 Plus start at $699 and will be in stores on Sept. 22.

AirPower is a wireless charging pad that will be able to charge any of the new iPhones, as well as the Apple Watch Series 3 and Airpods simultaneously. There is no further information as to how much AirPower costs or when it will be available.

Apple TV 4k
The new Apple TV 4K will be able to stream 4K resolution video, much sharper than the high-definition resolution from previous models. The Apple TV will be available to buy for $179 with pre-ordering starting on Sept. 15.

Apple Watch Series 3
Apple Watch Series 3 is the first Apple Watch with cellular data built in. The watch will be able to make and receive calls without having a phone present, sharing the same phone number as the owner’s iPhone. The Apple Watch Series 3 will also be available to order on Sept. 15, starting at $329.