Down with the brown

Down with the brown

Shreya Shankar

Jay Sean solidifies his heartthrob image with feel-good music unfettered by originality

It’s official: Indians are taking over the world. And if Jay Sean is any indicator of what that’s going to sound like, we’re in luck.

His highly anticipated first album "All Or Nothing" on Lil Wayne’s Cash Money label has finally dropped, unveiling a slick new set of chart-toppers. Each of the nine tracks on the record could easily be singles given the catchy tunes and smooth vocals, and each retains the safe, no-risk aversion to experimentation that singles typically employ. However, his cautious approach to the new material is understandable.

Jay Sean (born Kamaljit Singh Jhooti) aimed to break into American mainstream with this album, claiming that the establishment of his Jayded Records under Cash Money was a way for him to gain more independence and autonomy with his sound — and it shows. 

The now-ubiquitous new RnB sensation's  album came out on Nov. 23, heralding the age of the Indian. Photo taken from bbc.co.uk.

  In comparison to his older albums, "All Or Nothing" is a polished production with greater range and musical scope than previous endeavors, from "War"’s angst-ridden tales of heartache to brisk, upbeat numbers like "Do You Remember", his current single featuring Lil Jon and Sean Paul.

  The tracks come together to form a fun, cohesive whole, and the singer truly shines when the angst and the happy hip-hop facade come away, revealing his sensitive side in the infectious "Lights Off", the album’s standout track.

  British Jay Sean’s nationality only solidifies his appeal in the eyes of a largely Indian fan base, simultaneously providing enough exoticism to garner fans outside of his original ethnic fan base.

  At the helm of the slow, steady integration of Indians into the American mainstream, Jay Sean is on the brink of explosive success. Bring on the Asian Invasion.